The next edition of Pitti Uomo + Pitti W will focus on the new California creative scene with special projects by guest designers Scott Sternberg from Band of Outsiders and Kate and Laura Mulleavy from Rodarte, two brands that have captured the attention of the international fashion community over the last few seasons. The event will run from June 14-17, 2011 at the Fortezza da Basso in Florence.

“Rodarte and Band of Outsiders are two very different design talents,” says Lapo Cianchi, director of communication & events at Pitti Immagine, “but they both connect us to the mythology of Western America: Los Angeles, where all three designers live and work; film, which they are obviously interested in; and the expanses of the interstate highway that runs through California or heads into the desert of Nevada. The European curiosity about California culture and the landscape played an important role in Pitti’s decision to invite both designers to Florence at the same time.

“At the last Rodarte catwalk show in February,” continues Lapo Cianchi, “the clothes seemed to have a life of their own, an unconventional spirit combined with craft, creating new classics. Each garment told a story, a secret, intimate tale.”

“We are honored to be invited by Pitti to present a special collection in Florence. Italy has always captured our imaginations and inspired us artistically, so we look forward to having the opportunity to share our vision there,” says Kate Mulleavy from Rodarte.

Of Scott Sternberg’s designs, Lapo Cianchi says, “Band of Outsiders’ guys wear collegiate fashion but, like the protagonist of Robert Altman’s The Long Goodbye, they have mistaken day for night and their wanderings have brought them to a more mature form of freedom. People feel at ease in these clothes but, in this case, it seems to be more a case of the clothes feeling at home on the people.”

“Italy is a second home to me, where I’ve produced our collections for the last 3 years. Being invited by Pitti is such an honor,” says Scott Sternberg from Band of Outsiders.

Rodarte

Kate and Laura Mulleavy received their bachelor’s degrees in liberal arts from UC Berkeley in 2001. Following their graduations, they returned to their home in Pasadena and launched Rodarte in 2005. Since then, Kate and Laura have won numerous awards and accolades, including the CFDA Womenswear Designer of the Year in 2009 and the Cooper-Hewitt National Design Award for Fashion. They were nominated for best costume design at the 16th Annual Critics’ Choice Movie Awards for their work in Black Swan. In 2011, their first monograph, Rodarte, Catherine Opie, Alec Soth will be published by JRP/Ringier and Rodarte’s first west coast exhibition, Rodarte: States of Matter opened in March at the Museum of Contemporary Art, Los Angeles. Rodarte’s works are featured in the permanent collections of the Costume
Institute of the Metropolitan Museum of Art and the Museum at FIT in New York City. 
Rodarte is stocked globally by 40 of the world’s premiere retailers. International icons including Cate Blanchett, Keira Knightley, Kirsten Dunst, Michelle Obama, Chloe Sevigny, Tilda Swinton, Maggie Cheung and Reese Witherspoon have worn Rodarte. Natalie Portman wore Rodarte to the Oscars in 2009 and in 2011 when she won the Academy Award for Best Actress.

Band of Outsiders

Band of Outsiders, Inc. was founded in January 2004 in Los Angeles, CA by Scott Sternberg, the creative director, designer, and CEO of the company. The Band of Outsiders brand is approached as a vessel for an ever-growing archive of ideas and projects that draw from a strong, personal sense of nostalgia for American classics. The Band of Outsiders men’s collection is focused on interpreting and imagining sportswear classics for a modern wardrobe. In 2007, Sternberg launched the menswear-inspired women’s line Boy. by Band of Outsiders, followed in 2011 with girl. by Band of Outsiders, a decidedly more feminine collection. The collections are sold in over 225 doors worldwide. Band of Outsiders has become known for it’s Polaroid campaigns with well-known personalities: previous subjects include Kirsten Dunst, Michelle Williams, Jason Schwartzman and Andrew Garfield. Sternberg has received two Council of Fashion Designers of America Awards: 2009. CFDA Menswear Designer of the Year and 2008 CFDA Emerging Menswear Designer of the Year.